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02/23/2012

Wyoming Supreme Court Censures Utah Attorney

CHEYENNE – Utah attorney and Wyoming State Bar member Jeffery C. Metler received a formal public censure by order of the Wyoming Supreme Court on February 23, 2012. Metler purchased several advertisements in the Sweetwater County telephone directory which indicated that he was “recently seen in Forbes magazine as THE leading personal injury lawyer in the Central United States.” The ads included an emblem indicating that Metler was “LEADING PROVIDERS – 2011 CERTIFIED – CENTRAL U.S.”

The Wyoming Rules of Professional Conduct regulate the conduct of Wyoming attorneys and include specific rules applicable to lawyer advertising. Metler violated Rule 7.2(b), which prohibits lawyers from making a communication which is likely to create an unjustified expectation about results the lawyer can achieve. Metler also violated Rule 7.4(d), which prohibits a lawyer from claiming to be certified as a specialist in a particular field of law unless specific requirements have been met. Two of the ads violated the type size requirement for the disclaimer required by Rule 7.2(g), and the third was missing the disclaimer altogether. None of the ads contained Metler’s office address, as required by Rule 7.2(e).

Metler stipulated to these facts and consented to this discipline. The Board of Professional Responsibility approved the stipulation, recommending that the Wyoming Supreme Court publicly censure him. After reviewing the report and recommendation, the Wyoming Supreme Court entered its order publicly censuring Metler and requiring him to pay the costs of the Wyoming State Bar for prosecuting this matter.

     

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