Persuading People on the Page and on the Screen - The Psychology, Science and Ethics of Successful Written Communication

August 23-24, 2022

Virtual

Programs

Persuading People on the Page and on the Screen - The Psychology, Science and Ethics of Successful Written Communication

August 23, 2022 12:00 PM-3:15 PM

Client communications, in-firm emails and research memos, legal briefs and marketing are our life’s work. An insightful examination of the data underscoring the impacts of good (and bad) writing provides the basis for this valuable day.

Writing Mistakes that Undermine Your Credibility.

Effective Email.

Eliminating Writer’s Block.

Brief writing

• The Opening Paragraph: Six sentences that frame your brief

• We Laughed, We Cried: Tips for drafting a well-written fact section

• Strategies for crafting a legal argument from Cicero to Garner

• Legal citation: How to prove your case through citation to authority

• Conclusions: Why you should never conclude with “for all these reasons please grant my motion”

• Make it work: The art of polishing, revising and editing

Credibility and your ethical obligations.

Writing Resources for Lawyers.

Speakers

Sybil Dunlop

Sybil Dunlop is a partner with Greene Espel PLLP in Minneapolis. She handles complex litigation for local and international clients in both the public and private sectors. She has represented businesses engaged in commercial, intellectual property and shareholder disputes as well as counties, cities and school districts facing constitutional and commercial claims. Sybil has served her clients from initial investigations through trial.

Prior to joining Greene Espel, Sybil clerked for the Honorable James M. Rosenbaum of the United States District Court for the District of Minnesota. Sybil graduated from Vanderbilt University Law School, Order of the Coif, where she served as Senior Notes Editor for the Vanderbilt Law Review. Before attending law school, Sybil lived and worked in Washington, DC, where she served as Political Research Deputy for EMILY’s List.

An active legal scholar and enthusiastic teacher, Sybil writes a monthly column for the Minnesota Lawyer and frequently teaches courses on federal practice, privilege and implicit bias.

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