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Wyoming State Bar > Event
Target Market: What Legal Consumers Want Today
July 23, 2021
Virtual
Programs
Target Market: What Legal Consumers Want Today
July 23, 2021 12:00 PM-1:00 PM
Legal consumers want very specific things from law firms. Yet, they do not often get those things.
When law firms’ market, they tend to do what is easy for the law firm, not what is easy for the consumer. Modern law firm clients want convenience more than anything else . . . even if they rarely get it. Modern legal marketing is about tearing down barriers between lawyers and clients. The smartest law firms are generating ease of use for leads and presenting helpful information for potential clients across various media.
Specific topics to be addressed in the presentation include:
• how to generate meaningful engagement for law firm leads
• publishing online information that is most meaningful for potential clients
• talking about money
Speakers
Jared Correia
Jared D. Correia, Esq. is the founder and CEO of Red Cave Law Firm Consulting. Red Cave offers subscription-based law firm business management consulting services for law firms, bar associations and legal organizations. Red Cave also works with legal vendors to develop programming and content. Jared is also the COO of Gideon Software, Inc. Gideon offers chat and scheduling software built exclusively for law firms. A former practicing attorney, Jared has been providing services to lawyers and law firms for over a decade. He is a regular presenter at local, regional and national events. He regularly contributes to legal publications, including his column, ‘Managing,’ for Attorney at Work. Jared is the host of the award-winning Legal Toolkit podcast on Legal Talk Network. Jared has also taught for Concord Law School, Suffolk University Law School, Solo Practice University and Becker College. He loves James Taylor, but respects Ron Swanson; and, he tries to sneak Rolos when no one is looking.
For more information about Jared, visit Red Cave’s website and/or Gideon’s website, his LinkedIn account, his Twitter account or contact him directly at jared@redcavelegal.com.