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New Wave: Ten Ways Law Firm Marketing Has Changed That You Might Have

October 20, 2026

Virtual

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New Wave: Ten Ways Law Firm Marketing Has Changed That You Might Have

October 20, 2025 1:00 p.m.-2:00 p.m.

Artificial intelligence has fundamentally transformed internet marketing, impacting law firms regardless of their awareness of these changes. It has been happening fast, and your firm has likely been impacted, even if you are only engaged in ‘organic’ SEO.

The good news is that there are lots of strategies that you can deploy in your law firm, which will be effective in this new era of internet marketing. Content marketing has been granted renewed importance, in a world where generative AI is becoming the preferred search mode. Social media marketing is essential for expanding reach. New ad and paid marketing strategies are now available, including AI-based management tools. Video is gaining outsized prominence, as a content option.

The question is how you stitch it all together and create a marketing program that works for your law firm. Join us for this comprehensive presentation, to revise your strategy.

Speakers

Jared Correia

Jared D. Correia, Esq. is a former practicing lawyer, who has been a business management consultant, exclusively for law firms, since 2008. In that time, Correia has worked with 1000s of law firms, all over the world, ranging in size from solo offices to Big Law firms. He is an internationally recognized legal technology expert. Correia is the founder and CEO of Red Cave Law Firm Consulting, which offers services directly to lawyers, as well as through bar associations, for member attorneys. Correia has been the host of the Legal Toolkit podcast on Legal Talk Network, since 2009. He is also the host of the NonEventcast podcast for Above the Law, as well as a frequent contributor to its NonEvent legal technology hub. Correia is a regular presenter for legal organizations and often writes for law firm business management publications.

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