Wyoming State Bar

I’m constantly asked by attorneys which sorts of artificial intelligence tools they should be applying to which use cases. But I’m probably asked just as regularly about how to vet AI tools based on state and federal laws and attorney ethics rules. And that’s fair because it’s certainly a daunting question. 

You don’t have to look elsewhere for AI tools. Start with your productivity software. You already use it to store loads of confidential data about your clients.  You send emails through it.  You draft documents in it.  You store files within it.  And yet, you’re probably only utilizing AI in associated GPT products, like Microsoft CoPilot or Google Gemini.

The elephant in the room posits the following question: If attorneys are getting more efficient using AI, doesn’t that mean that there are fewer hours for lawyers to bill?

Oftentimes, the search for new revenue from new sources becomes sort of like stepping over a quarter to pick up a dime. 

For many law firms, just getting one website across the finish line is a monumental accomplishment – which is not untrue, by the way.  Getting over that single hurdle, however, is usually how it starts – and, how it ends.

Just when you had begun to master (too strong?) SEO – here comes AEO. Now the question of the moment becomes: How do I get found in generative AI queries?

If your law firm has a policies and procedures manual – and, that’s probably a big ‘if’ – it’s likely filled with very much policy and very little procedure. 

If you’re running paid ads, you’ll want to know how many people engage them and then stack the other questions on top of that.  That’s all good.  Those are things you should be tracking. And you’ll want to be using the right tools to do that, including a CRM.