Law Practice Management Blog

Second Hand News: Three Ways Keeping Your Clients Informed Benefits You

Many lawyers view client communications as bothersome–an interruption from the important work of lawyering.  Of course, that work is being done for clients; so, it’s important that they know what’s going on, right?  But, this isn’t just a one way street.  In fact, lawyers derive lots of benefits from staying in touch with their clients.  So, let’s address three of those . . .

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Product-Market Fit: How to Make More Money by Working with Non-Traditional Law Firm Clients

Lawyers have always billed clients the same way: by the hour.  (Yawn.) While that option is good for law firms (hello: uncapped billings), clients often chafe at the model, because $— x however many hours the lawyer decides to work is a little bit more of an investment than, say, a Netflix subscription. But, there’s a reason why subscription services like Netflix flourish: it’s because of the low level of investment, and the high value of return. 

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Feels Like the First Time: Why Your Law Firm Needs to Develop a Client Journey

Law firms work vigorously to convert leads: to get those leads to pay retainers and sign engagement agreements.  That all makes sense: winning business is essential for any organization.  However, once law firms convert clients, there is often a dry spell before the new clients hear from their new law firms again; and, because many cases start with potentially significant periods before anything of note actually happens, new clients may go for months, or even a year, before they hear from their lawyer again.

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Time Out: Gaining Time by the Minute

For law firms, just like for any other business, change starts small; and, it’s the same thing when it comes to better managing your productivity. There are some immediate changes you can make to your law firm that will incur massive incremental value.

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High Volume: A Basic Encryption Strategy for Law Firms

Most lawyers have a general understanding of what encryption does. Nevertheless, most attorneys don’t feel like they have a comprehensive plan for managing encryption in their law firms, when it comes to sending secure files to clients and colleagues.  That leaves a lot of law firms feeling a little insecure.  But, there’s a simple strategy for managing encryption in law firms, that’s entirely based on the volume of files you need to encrypt.

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Paper Tiger: The Best Way to Start Scanning Your Documents

When lawyers ask you about going paperless, recommend the Fujitsu ScanSnap ix500.  It is, hands-down, the best scanner for law firms on the market; and, in over a decade of consulting work, I’ve never had a single complaint about it.  It’s fast, it’s wireless, it works on both PCs and Macs, it’s portable and it comes with PDF conversion software. 

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Training Day: This Is One Reason Law Firms Need Intuitive Software

Law firms have never been particularly great at onboarding of staff, including associate attorneys.  I suspect that most lawyers agree that effective staffing is essential; but, most attorneys are so deep into the substantive work they do that they don’t prioritize training.  At the same time, attorneys usually just let their technology wash over them, using what they’ve always used, while again focusing on their substantive work, and fearing the productivity dip inherent in adding new software.  In law firm management, however, having the right technology and placing the right staff are inherently tied together.

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The Customer Is Always Right: How to Develop Consumer-Friendly Pricing for Law Firms

Modern law firm consumers are an entirely new breed.  They have more law firm options than ever before, and aren’t afraid to use them.  They are committed to mobile search.  They are more cost-sensitive than any consumer base in modern history.  Absent a near-instantaneous response from a potential lawyer hire, they will immediately move on to the next attorney on their list.

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Write This Down: Content Marketing is Cheap and Effective

Despite changes to advertising rules, lawyers have marketed themselves in much the same way for generations.  You find an office space, you go out and network, you do good work, and more work comes in.  But, as consumers have become more discerning, and as law firm choices continue to proliferate, lawyers continue to stick with the same marketing strategy they always have.  There is, however, a cost.

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The Strong Silent Type: Password Managers Bridge the Gap Between Convenience and Security

Do you reuse the same passwords over and over again?  Or, do you find yourself creating ever simpler passwords, so they’re easier to remember?  Do you instead use really complicated passwords that you keep on sticky notes around the office?  In the short run, these are easy solutions to password management; but, in the long term, it’s a security loophole that’s bound to come back to bite you.

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