The Difference: The Demands of Content Marketing Require Creativity

‘The Simpsons’ has a long-running ‘couch gag’ at the end of its opening credits, in which the Simpsons family attempts to squeeze onto their small couch together.  They never quite get it right – and, hilarity ensues.  But it’s certainly a difficult thing to pull off = to set up the same joke each week and try to create a new and different punchline.  Especially considering that ‘The Simpsons’ have been doing it for 34 seasons of television.  Of course, viewed another way, it’s an interesting challenge to attempt to conquer.

This is not dissimilar to what lawyers need to do to establish an effective content marketing program.  Lawyers need to present as experts to potential clients and referral sources, and there are a number of things you can talk about, in terms of your expertise – but, not an infinite number of things.  So it becomes pretty similar to The Simpsons’ couch gag in the sense that you have to find new and interesting ways to assemble and reassemble the same sort of information.  The demands of content marketing require you to generate new materials consistently, and that material needs to be sufficiently diversified to ensure that it is consistently interesting.  Such that, even if you rely on 5 or 6 themes to talk about over and over again – you need to put a different spin on those themes time and time again to keep your audience invested in what you do.

So if you can unlock how to differentiate your content, you can take your web presence to the next level.

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If you want to talk over your marketing plan, contact us today!

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