Casting a Wide Net: How to Get Booked on Podcasts

June 10, 2025 - Law Practice Management

It can be really valuable for business owners, including lawyers, to get booked as guests on podcasts. Not only are podcasts really popular, but it’s a great way to display your expertise as an attorney – which is all that clients and referral sources want to know about anyway. Plus, podcasts are great for backlinks – links to your website from other prominent websites, which increases your ‘domain authority’ in search.

Of course, it’s not necessarily easy to get booked on podcasts, especially if you’re not already being invited to join them regularly. So you can create a list of shows you want to be on, find the right contacts, and reach out with your pitch.

However, that’s a lot to ask a busy attorney to do. So maybe you pass off that assignment to an admin person, or a law clerk or intern. Taking a step up from there, you could enlist the help of a PR firm. And there are even software platforms, like Rephonic, that help you to book podcast appearances by connecting you with creators.

So, if you want to be on podcasts, you’ve got options.

(Thanks to David Libby, for turning me on to Rephonic.)

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If you want to strengthen your media game, we can help you develop a strategy.

The Wyoming State Bar offers free law practice management consulting services through Red Cave Law Firm Consulting.

To request a consult, visit the Wyoming State Bar’s law practice management page, and start running your law firm like a business.