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Step 1 – Generate maximum efficiency; Step 2 – Hire.  If you do it in that order, you’ll also have a much better handle on what you can expect from your staff, in terms of revenue generation.

If your clients want documents because they cost less than legal services . . . then, sell them documents.  There are lots of technology products that can produce intake tools for populating template documents. 

If cases aren’t closing as quickly as you want, or for as much as you want, make changes.  If you’re hitting your metrics, try to do better. 

If every time you change locations, you’re forwarding email from one inbox to the other, the cloud is your answer.

There are a lot of reasons why law firms remain unresponsive to these obvious revenue opportunities.  But, there is one simple step that law firms can take, that will inevitably improve their responsiveness to leads.

If you don’t use, or haven’t optimized for, web directories, you’re missing out on a fantastic way to build your online brand.