Brand New: How to Build a Law Firm Brand

June 13, 2023




Brand New: How to Build a Law Firm Brand

June 13, 2023 2:00 PM-3:00 PM

In case you haven’t noticed, there are a lot of lawyers out there.

Most of them do the same old things, to market their law practices. That’s easy; but it’s not necessarily good. What it really means is that consumers may have a hard time differentiating one law practice from another.

Flip that around and the smart attorney will immediately recognize that a different approach can make them more noticeable, more appealing to the modern legal consumer.

The good news is that it’s not overly difficult to carve out a more authentic and interesting approach to branding a law firm.

You just need a strategy.

So, attend this session and get started on building out your revised marketing plan.

Topics to be addressed include:

• What are the indices of effective logos + website redesign strategies

• How can you enhance your lead engagement

• How do you implement a content marketing program

• Why should you consider paid advertising options

• How can you continue to adjust to market trends


Jared Correia

Jared D. Correia, Esq. is the founder and CEO of Red Cave Law Firm Consulting. Red Cave offers subscription-based law firm business management consulting services for law firms, bar associations and legal organizations. Red Cave also works with legal vendors to develop programming and content. Jared is also the COO of Gideon Software, Inc. Gideon offers chat and scheduling software built exclusively for law firms. A former practicing attorney, Jared has been providing services to lawyers and law firms for over a decade. He is a regular presenter at local, regional and national events. He regularly contributes to legal publications, including his column, ‘Managing,’ for Attorney at Work. Jared is the host of the award-winning Legal Toolkit podcast on Legal Talk Network. Jared has also taught for Concord Law School, Suffolk University Law School, Solo Practice University and Becker College. He loves James Taylor, but respects Ron Swanson; and, he tries to sneak Rolos when no one is looking.

For more information about Jared, visit Red Cave’s website and/or Gideon’s website, his LinkedIn account, his Twitter account or contact him directly at

Brand New: How to Build a Law Firm Brand - Lodging Info

Brand New: How to Build a Law Firm Brand - Lodging

Brand New: How to Build a Law Firm Brand - Sponsor/Exhibitor Information

Brand New: How to Build a Law Firm Brand - Cancellation Policy