Landing Space: The Value of Non-Website Webpages

For many law firms, just getting one website across the finish line is a monumental accomplishment – which is not untrue, by the way.  Getting over that single hurdle, however, is usually how it starts – and, how it ends.

Of course, there’s more that you can do online beyond just publishing and managing your garden variety law firm website. Consider the humble content page, for example.  A website that is focused entirely on content related to one of your practice areas can perform really well in organic search.  Load that sucker up with various types of focused content, grab a descriptive and focused URL, and it’s game on.

Now, if you start paying for advertising, you’ll build a ‘landing page’ for those ads, which is another form of a website – one that is specifically focused on the sales proposition for those lead types.

Practically speaking, you should also treat your social media and directory profiles as websites because that’s kind of what they are: predesigned, themed websites for which you can add and edit content.

It’s time to think of your web presence in a more holistic manner.

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If you want to discuss your law firm marketing strategy, just reach out!

The Wyoming State Bar offers free law practice management consulting services through Red Cave Law Firm Consulting.

To request a consult, visit the Wyoming State Bar’s law practice management page, and start running your law firm like a business.

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