Starman: Offline Revenue Generation Works for Law Firms

Everybody knows you’ve got to get reviews for your business in order to increase client conversion. Though the power of reviews may be diminishing in the new world of ‘answer engine optimization’.  Even so, good reviews remain relevant trust marks for legal consumers when they’re trying to choose which law firms to contact and select.

Most of the consternation around getting reviews is web-focused, like: which platforms to focus on; which office locations to drive reviews to; how to follow up on review requests; what software(s) to use to manage it all; etc.  But in all that hubbub, sometimes business owners lose sight of the simple interactions that can goose their review totals.

Lots of law firm personnel don’t necessarily ask for reviews during personal contacts any longer. Instead, they’re mostly focused on email and text follow ups occurring after the fact.  And you don’t want to ask folks to generate reviews from devices at your own office anyway since those will be suspect to the review services (as all of those reviews would be coming from the same IP address).  But when you do get people in your space with their smartphones in their hands, it makes sense to give it a shot, right?  I mean, you’re right there! And you’ll never know if you don’t ask.  This all begs the question, though: how do you know they’re going to come through and actually post something if they can even find the right place to post it!

Well, I guess you never truly know until you see the review come online. But hard cards with QR codes and plastic standup placards can help make the possibility more likely. You can ask clients to tap the card/placard or scan the QR code, which allows them to complete a review via the right URL using their own phone. Just try not to stare them down too hard to make sure that they do the deed, okay?  That’s off-putting.

Assuming you can be cool about it, this should help pump up your review totals from rookie numbers to something a bit more impressive.

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For more cogent marketing strategies, just reach out!

The Wyoming State Bar offers free law practice management consulting services through Red Cave Law Firm Consulting.

To request a consult, visit the Wyoming State Bar’s law practice management page, and start running your law firm like a business.

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