Site Map: 4 Options for Designing a Law Firm Website

June 17, 2025 - Law Practice Management

Law firms have quite a few options for getting their first, or a revised, website built (rebuilt). So, if it’s time to formalize (reformalize) your web presence, your website still needs to be the anchor – let’s talk over some courses of action.

The most obvious option for designing a website is doing it yourself (DIY). But let’s be real – even if you’re the best website designer in the world, you still don’t want to do it. Sounds weird, I know – but this relates back to a big problem that attorneys have: they can’t seem to let go of doing everything, because lawyers feel like they’re the best at everything. They can make the best coffee; they can print the best copies. They can design the best websites. But, of course: that’s largely a waste of time for lawyers who make far more money billing out legal work, instead of doing things like designing websites. No website designer is going to bill out over your hourly rate, so the math just makes sense. Of course, if you’re not designing your website yourself, who you gonna call?

Well, one option is to use a website design firm that will build a unique website for your law firm. Now it’s great to own a coded website that is completely yours – but, the cost is not small. We’re talking $6k-$10k, on average. (Now, while a digital marketing agency would offer a website build as well – you’re paying a whole lot more than that initial investment for SEO services on a monthly basis, for the privilege of acquiring a website.)

If that sounds like it’s beyond your budget, you can look at a contractor, many of whom charge between $500-$1500 for the build. And you can look for web design contractors on services like Fiverr or UpWork. The challenge there is that, while the cost is reduced, a website design firm will stick around to provide continuing services, if needed. A contractor, who may have another full-time job? It’s an open question.

A final option is to utilize a website subscription service, which offers the lowest buy-in. Law firms that choose this option pick a templated site and manage it themselves via a consumer-friendly back-end. Now, the issue here is that, if you don’t want to pay your subscription anymore, you no longer have a website. (This is usually also the case with websites that are generated by digital marketing agencies, who may revert the site if you stop paying for their services.) Legal-specific website subscription tools are offered by LawLytics and Convert It Marketing.

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If you want someone to bounce your website and branding ideas off of, contact us today!

The Wyoming State Bar offers free law practice management consulting services through Red Cave Law Firm Consulting.

To request a consult, visit the Wyoming State Bar’s law practice management page, and start running your law firm like a business.