Happy Happy, Joy Joy: Public Displays of Affection for Your Amazing Employees Will Help You to Get More of Them

Ren & Stimpy were both right: There’s nothing that helps more in bringing in your next great employee than praising the ones you already have.  (Well, maybe they didn’t say that exactly.)

Most hiring attorneys recognize that the office environment is changing in a major way – and that’s not only with respect to where lawyers practice law nowadays.  Modern employees also want more flexibility, new opportunities + (especially) more feedback.  And if you can provide those things, and be (or, become) a good boss, your employees will talk about it and word will get around.  The problem with that is that each of your current crop of employees has a limited network.  So, you can’t just rely on them spreading the word in order to find your next hire. And the next hire is always the important one, since hiring fuels law firm growth.

So, what do you do?  You have to be more public about the work experience in your law firm so that it’s easier for potential employees to access that information. Here are some ideas about how to do that:

• Create a “Hiring” tab on your website – even if you’re not.  It’s always a good idea to talk to candidates for roles within your organization.  Not only will it increase the size of your mental rolodex of potential hires, you might also be surprised: someone may be so compelling, that you have to hire them, even when you weren’t anticipating that!
• Create a “What It’s Like to Work Here” tab to highlight that.  Potential candidates often want to know what it’s like to work for a business – heck: it’s the main thing they want to know!  So give the people what they want – otherwise, they can only guess, contact you directly about it or find some other business who offers them more insight into the sort they’re looking for.
• Highlight the work of your existing employees.  Create profiles, record videos, make social media posts.  Shine a spotlight on your staff!  They’ll love it, and it will also give potential candidates the warm & fuzzies with respect to how much you care about your employees and how well you treat them.  They can project the rest for themselves.

And, who knows: Maybe the next time you hire, it will be because someone contacted you!

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If you want to rely less on the online job posting game or recruiters, call us today for more advice!

The Wyoming State Bar offers free law practice management consulting services through Red Cave Law Firm Consulting.

To request a consult, visit the Wyoming State Bar’s law practice management page, and start running your law firm like a business.

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