For many law firms, just getting one website across the finish line is a monumental accomplishment – which is not untrue, by the way.  Getting over that single hurdle, however, is usually how it starts – and, how it ends.

Just when you had begun to master (too strong?) SEO – here comes AEO. Now the question of the moment becomes: How do I get found in generative AI queries?

If your law firm has a policies and procedures manual – and, that’s probably a big ‘if’ – it’s likely filled with very much policy and very little procedure. 

If you’re running paid ads, you’ll want to know how many people engage them and then stack the other questions on top of that.  That’s all good.  Those are things you should be tracking. And you’ll want to be using the right tools to do that, including a CRM.

If your employees are not happy with their existing compensation package, they’ll find greener pastures without blinking an eye.

Everybody knows you’ve got to get reviews for your business in order to increase client conversion. Though the power of reviews may be diminishing in the new world of ‘answer engine optimization’.  Even so, good reviews remain relevant trust marks for legal consumers when they’re trying to choose which law firms to contact and select.

If you can acquire your clients’ debit or credit card or ACH information, and store it in a secure ‘vault’ (which many softwares offer), you will be able to take payments for work done from clients directly – without the traditional request – simply by clicking a button.