Everybody knows you’ve got to get reviews for your business in order to increase client conversion. Though the power of reviews may be diminishing in the new world of ‘answer engine optimization’.  Even so, good reviews remain relevant trust marks for legal consumers when they’re trying to choose which law firms to contact and select.

If you can acquire your clients’ debit or credit card or ACH information, and store it in a secure ‘vault’ (which many softwares offer), you will be able to take payments for work done from clients directly – without the traditional request – simply by clicking a button.

New tools or revised programs like WiseTime or BillablesAI incorporate artificial intelligence to assist in not just traditional time tracking but also activity identification and labeling, as well as reporting.

There are plenty of solo and small firm lawyers out there with a waning desire to manage a business – they’d rather take a paycheck, potentially with some upside, to work for someone else.

You may have already noticed that more of your law firm clients are starting to find you via AI search overviews, or directly through generative AI products.  That’s going to be happening more and more.

A common variation on this theme is an older partner telling a younger associate that said partner is just about ready to retire (5 years away is a common trope), and will pass the firm over to the associate then. Only that never happens and the senior attorney keeps practicing and practicing and practicing . . .

Consistent habits are essential for organization, and that includes those habits that help you to organize your business. 

If potential clients do not have a specific lawyer in mind, but only know the type of legal work they need, your practice area page can become the touchstone for them.  The more viable keywords you can produce, surrounded by high-quality content, the more likely you will be to get served in search results.