A live translation feature is available in these ear buds, which uses artificial intelligence to translate from 9 languages in real-time.  Yes, that means that you can have your AirPods in and listen to someone speaking another language as if it were your own.  Not only that, but if the person you are listening to is also wearing the new AirPods, what you are saying can be translated for them, too. 

Lots of attorneys I talk to want to avoid automation – not because they lack understanding about its effectiveness; rather, it’s because they want ‘high-touch’ customer service. In other words, they want to be able to communicate with their leads and clients directly. What if I told you you could have both?

If you hate taking notes for meetings – and, really, who doesn’t? There are lots of AI-based notetaking apps proliferating across the webconferencing world.

How many times have you said to yourself, in seeking more time, “I wish I could clone myself.” Well, now – at least in terms of video marketing – you sort of can.

Instead of following that traditional pathway, have your clients sign a credit card payment authorization.  Once you have the client credit card information and authorization to run payment on it, just charge it yourself. 

Now, high-touch has its place. Sure, spend extra time with leads in the initial consultation meeting.  And follow up directly with your clients on a recurring basis, even when nothing is going on.  Definitely prep your client aggressively for mediation or hearing. But don’t make your leads and clients spend extra time running around doing administrative tasks, simply because you equate any time spent with quality time.

Maybe the most important activity that you can engage as a business owner is to convert leads into clients — without that process being successful, you don’t really have a business . . . what you’ve got is a hobby. 

The more you know about your actual and potential clients, the better you’ll be as a marketer and as an attorney.  And, it’s all available for you to analyze and leverage.