Low Bar: How to Differentiate Your Law Firm from Competitors

Lawyers are trained to be risk-averse, and to cling to the status quo.  Because lawyers manage law firms, change within those law firms happens at a glacial pace.  Yet, while law firms cling to the status quo, upstarts in other industries redefine life and culture.  Not that law firm managers need to be out to change the world, writ large.  They just need to change their own worlds, just a little bit.

The fact of the matter is that any small innovation in a law firm has a greater impact than in another business, because most law firms are so far behind the curve.  While many businesses view esignatures and electronic payment processing tools as business necessities, in legal, these are still fairly risqué technologies.  Many law firms eschew cloud-based technologies for premise-based software. Law firms are reluctant to embrace process management.  I mean, you get the picture.

The point is that, if you can gain a single technology or marketing advantage over your competitors (or better yet: stack those up) it can potentially have massive effects on your bottom line.  The good news is that the bar is extremely low for innovation in law firms.  So, you don’t have to do something spectacular: you just have to do something.

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Need help accessing competitive advantages?  We can help.

The Wyoming State Bar offers free law practice management consulting services through Red Cave Law Firm Consulting.

To request a consult, visit the Wyoming State Bar’s law practice management page, and start running your law firm like a business.

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