Draw Me a Map: Intake is Still the Biggest Law Firm Challenge

The stats on law firm intake are pretty damning.  64% of voicemails left for law firms by leads are never returned.  Only 1 in 3 phone calls for law firms are picked up live.  It takes an average of 8 emails to schedule an appointment with a law firm.  Those aren’t the sort of numbers you want to see in an economy driven by consumer convenience.

And, while lawyers often worry about revenue (it’s the #1 concern for law firm managers), they often view revenue through the lens of work in progress, and don’t put an emphasis on lead management, to convert more clients.  But the more leads a law firm converts, the more money it makes.

So, the first step is putting additional emphasis on intake processes.  For many law firms, that often means building out an intake process for the first time.  That may seem like a daunting process for attorneys, because they often get wound up around which technologies to use.  But, in the first instance, most law firms should avoid the technology question altogether, instead building an intake roadmap out on paper.  Mapping out preferred lead interactions in a very granular way is the first step to reducing the time leads need to spend navigating your process, and increasing the number of clients you actually get.

Then, instead of falling victim to statistics, you can start to use them to your advantage, by aggregating and analyzing data about your law firm leads, so you can do a better job bringing them in, and taking on more of the clients you want.

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Want to review your intake process?  We can help!

The Wyoming State Bar offers free law practice management consulting services through Red Cave Law Firm Consulting.

To request a consult, visit the Wyoming State Bar’s law practice management page, and start running your law firm like a business.

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