Open for Business: Why You Should Never Close On the Internet

Every time you complete a business-facing page — your website, a social media profile, a review platform page — you’re always asked to provide an opening and closing time for your office.


I mean, think about it: Does that jibe with the way modern consumers access businesses, or the way that modern business owners work?  Do you work 9-5?  Of course not.  You do things after hours, and you’re frustrated when consumer service options don’t exist after hours, too.  So are your clients.  And, guess what: If you indicate that your office closes at 5 pm, you’re just giving your potential clients an excuse not to call you, and to call someone else instead.

Of course, this course of action necessitates the need for providing contact options for potential clients who contact you on off hours.  That contact option could be you.  Or, it could be a contact form.  Or, it could be a virtual engagement service or tool, like a virtual receptionist, live chat or chatbot service.  If you can engage your leads via a conversational mechanism — 9 times out of 10, you can convert them.

And, there’s no reason that conversion can’t occur after dinner.

. . .

If you need help building a cost-effective intake tool that ensure you’re always on, we can help.

The Wyoming State Bar offers free law practice management consulting services through Red Cave Law Firm Consulting.

To request a consult, visit the Wyoming State Bar’s law practice management page, and start running your law firm like a business.

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