This is the year you turn your law firm into a high performance machine.  You’re currently driving a Chevrolet Chevette; by the end of next year, I want you to be rolling up in a Ford Mustang. 

Lawyers have always billed clients the same way: by the hour.  (Yawn.) While that option is good for law firms (hello: uncapped billings), clients often chafe at the model, because $— x however many hours the lawyer decides to work is a little bit more of an investment than, say, a Netflix subscription. But, there’s a reason why subscription services like Netflix flourish: it’s because of the low level of investment, and the high value of return. 

Law firms work vigorously to convert leads: to get those leads to pay retainers and sign engagement agreements.  That all makes sense: winning business is essential for any organization.  However, once law firms convert clients, there is often a dry spell before the new clients hear from their new law firms again; and, because many cases start with potentially significant periods before anything of note actually happens, new clients may go for months, or even a year, before they hear from their lawyer again.

With so much competition for clients, law firms are seeking any edge they can find.  Even so, many attorneys remain camera shy.  Despite the fact that video is a unique way to market a modern small business, small law firm websites that feature video remain few and far between.

For law firms, just like for any other business, change starts small; and, it’s the same thing when it comes to better managing your productivity. There are some immediate changes you can make to your law firm that will incur massive incremental value.

Everything you do in marketing your law firm is centered around getting return on calls to actions you’ve carefully crafted as part of your marketing plan.  It doesn’t make sense to go through all of that effort and expense, and then drop the ball at the goal line.

Every business needs to back up its electronic data, but the imperative is even more important for law firms, which have ethical and fiduciary duties tied to their client relationships.  Despite the warnings, many law firms subsist on remarkably thin data backup systems.