All lawyers have marketed their law firms in the same fashion since time in memoriam.  The idea was always to build a personal referral base via business networking, and that the rest would take care of itself.  Even as the world around law firms has changed over time, that one constant has not changed.  But now, if a new report is to be believed, other modes of client acquisition may be outstripping this tried and true option.

The majority of business owners have a very difficult time price setting.  However, much of that effort (meant to define the value for what a professional does) is most often undone by those same professionals.  This is especially true of lawyers, who don’t like to talk with clients about money, and are more than willing to discount their services at the slightest provocation.

Efficient law firms return the most revenue by a wide margin.  Yet, much of what law firms do cuts against efficiency.

All I’m saying is: ignore logo design/creation/recreation at your own peril. In a hypercompetitive environment for small law firms, you need to show distinct differences between your firm and your competitor firms, to draw and convert client interest.

Because any law firm could be struck by disaster, every law firm should develop and maintain a disaster recovery program.  And, the primary component of any disaster recovery program in a cloud-based world is an effective data backup program.

89% of lawyers surveyed believed that their law firms followed up with potential clients within 24 hours; 62% of law firms actually never follow up with leads at all.

If you’re not familiar with utilization rate, it represents the amount of total hours you could bill in a day versus what you actually bill.  For example, if you set aside 8 hours to work on any given day, billing for all 8 hours would represent a 100% utilization rate.