Attorneys are very good at creating specific documents for clients from existing templates.  But, when they run through that process, they’re often using antiquated tools, like ‘find and replace’, or making edits by hand.  That’s one of the reasons that legal services are so expensive, is that lawyers’ old school methods make it that way.

Don’t know what a call to action is?  Here’s the only thing you need to know: if you look at a piece of marketing, and you can’t discern what to do next, then you’ve failed as a marketer because there is no ‘call to action’, no invitation to take the next step.

When you can effectively create engagement points for law firm intake, you’ll close more clients, and make more money.

Marketing is often more subtle than people think.  It’s usually more about creating and maintaining subtle methods for extending brand awareness than anything else.  If you can stay ‘top of mind’, by figuring out ways to regularly disseminate information to potentially interested parties, then it becomes more likely that potential clients will find you, and existing clients and referral sources will send new clients your way. 

Lawyers start their own law firms for any number of reasons.  There isn’t a wrong one. Despite that, most lawyers starting law firms tend to make the same mistakes.

Last week in this space, we addressed the fact that law firms have really low net promoter scores, with an NPS equal to about the average airline provider.  As we discussed, that means that your clients like you about as much as they like Spirit Airlines.  You can do better.

Did you know that law firms have a really poor net promoter score? Wait, wait.  Let’s backtrack for a second.  Do you know what a ‘net promoter score’ is? 

As in-person networking begins to make a comeback, business cards are returning to the fore, as well. For lawyers, business cards remain the coin of the realm.  Even so, everybody’s business cards look the same.  Y’all went to Staples, too, right?

If you haven’t examined your budget lately, I bet I can nevertheless predict how you can eliminate a good deal of your overhead.  And, it’s a pretty simple solution: Convert to cloud services wherever you can.