Archive for the ‘Law Practice Management’ Category

Room at the Top: How to Stay Top of Mind

Marketing is often more subtle than people think.  It’s usually more about creating and maintaining subtle methods for extending brand awareness than anything else.  If you can stay ‘top of mind’, by figuring out ways to regularly disseminate information to potentially interested parties, then it becomes more likely that potential clients will find you, and existing clients and referral sources will send new clients your way. 

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Fast Forward: Prepare Now to Make Money Later

I remember having a conversation with a lawyer who told me that his marketing goal was to have lunch with another business professional every day.  I asked him to track how many referrals he got from that.  A month later, I asked him how things were going, and he said, ‘Well, I guess I was just having lunch.’

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