If you haven’t examined your budget lately, I bet I can nevertheless predict how you can eliminate a good deal of your overhead.  And, it’s a pretty simple solution: Convert to cloud services wherever you can.

I remember having a conversation with a lawyer who told me that his marketing goal was to have lunch with another business professional every day.  I asked him to track how many referrals he got from that.  A month later, I asked him how things were going, and he said, ‘Well, I guess I was just having lunch.’

One of the primary additional benefits of being professionally active on social media services is the wide opportunity to meet other professionals.  You’ll want to get to know other professionals on social media because it’s a great way to drive referrals to your law practice from complementary businesses, including other law firms. 

When most lawyers think about niche practice, their notion is that of a practice limited to one, or a few, practice areas.  And, that’s one of the chief reasons that attorneys approach the notion of a niche practice with some combination of trepidation and dread. 

The legendary business book “The E Myth” discusses the difference between working “in” a business and working “on” a business.  It turns out that subtle prepositional shift means a whole lot. 

It’s axiomatically true that local SEO is most effective.  And, you can market in such a granular way on social media that you could theoretically target a physical block of addresses, if you wanted. 

What would you say if you randomly came upon someone asking you what you do for work?  Will you stumble across your words, or have something coherent to say instead, that even serves to drive new business?  If it’s the former, it’s time to develop your elevator pitch.

In a final season episode of ‘Game of Thrones’, a stray Starbucks cup showed up on a table in a medieval castle.  This, among other things, negatively affected Game of Thrones’ critical reception in its last season.  But, that’s nothing compared to the personal hit that your reputation could take if you rely on Starbucks wifi to access confidential client materials online.

Tracking business expenses admits of the same issue as tracking time spent on client matters: If you’re not diligent, you may miss out on some items, especially the smaller items. 

Most lawyers think of ‘virtual law practice’ as an all-in sort of thing. Either you’re completely virtual, or you’re not virtual at all.  Only, that’s not the case.  Even virtual law practices intending to be totally virtual don’t ever really get there.