Archive for the ‘Law Practice Management’ Category

Second Hand News: Three Ways Keeping Your Clients Informed Benefits You

Many lawyers view client communications as bothersome–an interruption from the important work of lawyering.  Of course, that work is being done for clients; so, it’s important that they know what’s going on, right?  But, this isn’t just a one way street.  In fact, lawyers derive lots of benefits from staying in touch with their clients.  So, let’s address three of those . . .

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Product-Market Fit: How to Make More Money by Working with Non-Traditional Law Firm Clients

Lawyers have always billed clients the same way: by the hour.  (Yawn.) While that option is good for law firms (hello: uncapped billings), clients often chafe at the model, because $— x however many hours the lawyer decides to work is a little bit more of an investment than, say, a Netflix subscription. But, there’s a reason why subscription services like Netflix flourish: it’s because of the low level of investment, and the high value of return. 

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Feels Like the First Time: Why Your Law Firm Needs to Develop a Client Journey

Law firms work vigorously to convert leads: to get those leads to pay retainers and sign engagement agreements.  That all makes sense: winning business is essential for any organization.  However, once law firms convert clients, there is often a dry spell before the new clients hear from their new law firms again; and, because many cases start with potentially significant periods before anything of note actually happens, new clients may go for months, or even a year, before they hear from their lawyer again.

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