Last week in this space, we addressed the fact that law firms have really low net promoter scores, with an NPS equal to about the average airline provider.  As we discussed, that means that your clients like you about as much as they like Spirit Airlines.  You can do better.

Did you know that law firms have a really poor net promoter score? Wait, wait.  Let’s backtrack for a second.  Do you know what a ‘net promoter score’ is? 

As in-person networking begins to make a comeback, business cards are returning to the fore, as well. For lawyers, business cards remain the coin of the realm.  Even so, everybody’s business cards look the same.  Y’all went to Staples, too, right?

If you haven’t examined your budget lately, I bet I can nevertheless predict how you can eliminate a good deal of your overhead.  And, it’s a pretty simple solution: Convert to cloud services wherever you can.

I remember having a conversation with a lawyer who told me that his marketing goal was to have lunch with another business professional every day.  I asked him to track how many referrals he got from that.  A month later, I asked him how things were going, and he said, ‘Well, I guess I was just having lunch.’

One of the primary additional benefits of being professionally active on social media services is the wide opportunity to meet other professionals.  You’ll want to get to know other professionals on social media because it’s a great way to drive referrals to your law practice from complementary businesses, including other law firms. 

When most lawyers think about niche practice, their notion is that of a practice limited to one, or a few, practice areas.  And, that’s one of the chief reasons that attorneys approach the notion of a niche practice with some combination of trepidation and dread. 

The legendary business book “The E Myth” discusses the difference between working “in” a business and working “on” a business.  It turns out that subtle prepositional shift means a whole lot. 

It’s axiomatically true that local SEO is most effective.  And, you can market in such a granular way on social media that you could theoretically target a physical block of addresses, if you wanted. 

What would you say if you randomly came upon someone asking you what you do for work?  Will you stumble across your words, or have something coherent to say instead, that even serves to drive new business?  If it’s the former, it’s time to develop your elevator pitch.