Consider the fact that law firm rates barely keep up with inflation, and the massive changes that the rise of the convenience economy has wrought, and there’s probably no better time to reconsider your rates than right now.

The point is that attorneys can lean into their hobbies to meet like-minded individuals.  And those like-minded individuals can become referrals sources.  Just making yourself visible within a group, without even selling anything directly, can lead to the generation of new clients and referrals. 

The upshot is that, as a law firm, you should automate as many of the rote processes of practicing law as you can.  The high-touch aspect of professional services should be reserved for the most compelling parts of the representation, when the attorney is offering the most value.

The plain fact is that lawyers tend to write like lawyers, regardless of the audience.  That means they use 2-dollar words, legal terms of art and lots of Latin.  Now, that works when the audience is other attorneys who eat that stuff up.  But when trying to craft content for legal consumers, attorneys should take a different approach.

Conducting a ‘vanity search’ on Google, however, is only the first step in anteing up to table stakes for online marketing.  You can learn a lot about your website’s performance in search using two free Google tools: Search Console and Analytics.