Wyoming State Bar
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Everything you did in-person before, you now need to be able to do virtually as well.  Since law firms have thrived on traditional business models, built on handshakes and in-person meetings, that can be a difficult conversion; but, it’s not impossible.

One current trend is the increasing exposure of paid advertising on the sought-after first page of Google search results.  Looking at a first page result now versus those same results, even as compared to a few years ago, yields a significant difference.  There are more paid advertising results (generally PPC) at the top of the page than ever before, and the prominence of those ads has been amplified. 

Traditionally, law firms had no way to reach, or capture revenue, from DIY clients. With legal products, however, law firms can appeal to both DIY-focused and cost-sensitive legal consumers.

To cut through the noise, check out the ‘Legal Information Buyer’s Guide & Reference Manual’, which is updated annually, to get am organized, unbiased collection of legal research tool features and costs. 

I often tell attorneys that, if you can think of a workflow you need covered, there’s a technology tool out there for the job. 

In a very real sense, law firm phone systems are really money machines.  Getting a lead to the right person, transferring calls appropriately, accessing a message in a timely fashion, utilizing a system in which leads most often reach humans, even if those humans are part of a contracted virtual receptionist service . . . any or all of those attributes of a feature set and their application can increase your chances of converting a lead by degrees. 

Every time you complete a business-facing page — your website, a social media profile, a review platform page — you’re always asked to provide an opening and closing time for your office. Don’t.