And, this isn’t about Google or Microsoft or Amazon’s server architecture going down in flames — if that happens, we’ve all got real problems — it’s more about creating an alternate pathway to your data.  What if you need a particular file when your document servers are offline for maintenance?  What if there’s an extended power outage, and you can’t get to your files on the web?

If you want the best people to work for your law firm, take advantage of the current opportunity to intentionally craft the distributed workforce you want.

A lot of those networking opportunities have moved online, and lawyers can now take advantage of broader marketing options via the web. 

In order to give yourself another bite at the apple for leads who don’t convert the first time, you need to be able to develop a remarketing strategy. 

More than 60% of law firm do not return voicemails. It takes an average of 8 emails to schedule an appointment with an attorney.

Email drives business; yet, it also drives most of us crazy. If this is the year you want to take control of your email, here are some steps you can take.

If you’re a ‘Super Lawyer’, a legal consumer understands that that’s probably better than hiring an average lawyer; but, that doesn’t tell the legal consumer anything at all about whether you can handle their case.

One place lawyers don’t put enough emphasis, in terms of content development, is in the design of website practice area pages.  Many lawyers draft super generic content.  But, realize that potential clients are coming to you because they want your expertise, and because they want to learn more about the legal process. 

Law firms still tend to make most decisions about practice management on an ad hoc basis: What does your gut tell you to do?  But, those attorneys who employ data-driven decision making can gain a tremendous competitive advantage. 

The fact is, even without the emergence of the coronavirus, the convenience economy was coming in hot anyway.  In the convenience economy, a lack of information is just one more reason to find another service provider.